A história da Coca-Cola inicia com a chegada do farmacêutico John Pemberton na cidade de Atlanta. Ele havia acabado de participar da guerra e estava disposto a mudar de vida, em busca de uma nova clientela que comprasse suas ideias e medicamentos. Por não ter nenhuma habilidade em vendas, sempre fracassou em suas criações, até conhecer o contador Frank Robinson, que acaba tornando-se sócio.

Quando os Estados Unidos entraram na Primeira Guerra Mundial, a Coca-Cola já tinha se tornado a maior consumidora de açúcar do mundo para a fabricação de seus produtos. Com a guerra, começou a ter racionamento, colocando em perigo os negócios.

No final da década de 30, a Coca-Cola já era bem conhecida nos Estados Unidos, mas foi somente com a Segunda Guerra Mundial que passou realmente a explorar outros mercados,inclusive no Brasil.

A década de 1950 inicia com a Copa Mundial de Futebol sendo realizado no Brasil, com placas publicitárias ilustradas espalhadas pelo estádio do Maracanã, sendo até mesmo, recomendada pelos médicos para que fosse bebida pelos jogadores.

Surgem os slogans “Dá mais vida” e “Abra um sorriso”, associando a marca à felicidade e bons momentos.

O empresário Asa Griggs Candler queria que a Coca-Cola fosse conhecida.Uma das formas encontradas para divulgar a marca e o produto foi o contratar pessoas para distribuir cupons que davam o endereço e um brinde, experimentar de graça a Coca-Cola, fazendo com que os estabelecimentos fossem procurados.

Os anúncios da Coca foram sempre muito penetrantes e influentes, já que um dos objetivos de Woodruff, que comandou a empresa por 60 anos era o de assegurar que todo mundo no planeta experimentasse a Coca-Cola e a tornasse uma bebida preferida.

Em alguns lugares, anúncios da Coca-Cola são quase onipresentes, especialmente em áreas mais ao sul da América do Norte, como em Atlanta, onde a Coca-Cola surgiu.

Durante os Jogos Olímpicos de Verão de 1996 que ocorreram em Atlanta, a Coca-Cola acabou recebendo uma publicidade gratuita mundial, em virtude de possuir a sua logomarca em praticamente todas as principais vias da cidade.

Hoje,além de ser praticamente a maior marca referente a bebida de coca,a empresa Coca-Cola possui uma linha de calçados atuais.

Perfumes,Roupas,Preto e Coca-Cola



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